Here Robinson talks about making creativity a priority, his disdain for the term creative industries, leadership from the middle, and why in times of economic crisis creativity is an urgent imperative.
"Creativity is not some exotic, optional extra. It's a strategic issue," said Robinson while in Cannes where he was invited to speak about the necessity for creativity in innovation. "So what people are faced with is having to think very different about how to run organizations."
Creativity is NOT a priority with our education system ... right now, we're busy with standardized testing and comparing ourselves with other nations. How is our education system? How are our students doing? How is the money being spent. The optics of a school over-ride the fundamental necessities of the school. This direction and goals do not inspire creativity ... nor they do acknowledge, nor value creativity. In the words of Sir Ken, "If you want people to be literate, you have to get them passionate about reading and that's a creative job. To think of it as an afterthought or in conflict of the core purposes, is a misconception of what creativity is. Creative leaders get that. And if they don't they will."
Click on the title and read the whole article. A good read for administrators, superintendents, and teachers.
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